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Posts Tagged ‘gendered marketing’

Welcome back, readers! I’m hosting Feminist Friday again this week. Last week, we talked about the gender segregation of bath products. This week, we’re going to discuss two specific techniques of advertising directed at women consumers. First, we’ll be hopping back into our time machine to look at the “shaming” technique circa 1930-1960, and then we’ll return to the present (mainly 2010-2014)  to look at attempts to use “empowerment” to sell goods to women.

 

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