Posts Tagged ‘Cibu International’

An update on the petition for Cibu to stop using Orientalist names for their products from (the one and only) Bitch Media:

Image via Bitch Magazine.

Image via Bitch Magazine.

Wash that Racism Out of Your Hair! After Protest, Cibu Brand Promises to Nix Racist Hair Product Marketing.

Using racial stereotypes for laughs in marketing is nothing new. Even these days, many people don’t seem to notice the casual racism of some marketing campaigns—especially when their culture isn’t the one being used as a punchline.

Case in point: Cibu International’s line of hair products with names like “Miso Knotty Detangler” and “Geishalicious Shampoo.” Many of Cibu’s product names lump together food and martial arts references from different Asian cultures. But the worst are those that play on creepy, fetishizing stereotypes about Asian women, such as “Miso Knotty Detangler” and “Geishalicious Shampoo.” In one image originally posted on Cibu’s Facebook page, a naked Asian woman is pictured on her knees, hands behind her back, eyes downcast with the words “Seduced by Geishalicious” written underneath.

Read more on Bitch.

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Image via EthnoConnect. Quote: Helen Kim, “Asianized Asians”

Image via Are Women Human, via EthnoConnect. Quote: Helen Kim, “Asianized Asians.”

Last month, the excellent blog Are Women Human? called out the beauty company Cibu International over their “Asian-inspired” line of products–not the typical “cherry blossom perfume” and “seaweed face mask” but products with names like

“Miso Knotty Detangler,” “Geishalicious Shampoo,” “Take Out Clarifying Shampoo,” “Shang High Mousse,” “Spring Roll Hydrating Cleanser,” “Ancient Veil Oil Mist,” “Hi-Ya! Keratin Reconstructive Conditioner,” “Washabi 3-in-1 Conditioning Shampoo,” and “Dry Kwon Do Dry Shampoo”– are based on the cultural misappropriation and reduction of Asian culture to a handful of puns, food references, and simplistic and Orientalist stereotypes. (from the petition)

"Miso Knotty Detangler." Via Cibu International.

“Miso Knotty Detangler.” Via Cibu International.


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