While the screenshot on The Mary Sue isn’t inaccurate–a lot of costumes don’t feature models–the ones that do feature child models have a lot of racial diversity, but not obvious gender non-conformity, though that could also be because they are character costumes and wigs have been deployed.Buuuuut, if you look at the front page, the gender binary is still there in the general store, if not the costumes: While “boys” and “girls” have overlap with Star Wars and Marvel goods (albeit different characters chosen for each franchise), Cars goes in the boys’ categories and Frozen in the girls’, and the clothing offered is still gendered. Hopefully this is a “today the costumes, tomorrow the whole store” situation, but I worry that might be giving the company too much credit. I am cynical.
Or, in a conversation between me and a friend on a related topic:
Friend: But, but… [without gender categories] then how will we know how to socialize them into restrictive and problematic societal roles!?
Me: Next thing you know, kids’ Halloween costumes won’t be separated by gender (even though the models probably will be) and neither will toys and then no one will know what to wear or buy!!!!?!