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Archive for the ‘Consumer Culture’ Category

Reblogged from I’ll Make It Myself: I Did Not Order My Beer with a Side of Sexism

While I’ve regrettably come to expect national-brand beers to perpetuate the stereotype of beer as a man’s drink and insult women in the process, what about craft beers? Caroline Wallace of  Bitch Beer recently discussed this in her article “How to alienate female beer drinkers in one easy step.”

Bitch Beer is a Austin, Texas-based beer blog written by a group of women. Bitch Beer’s name is similar to that of Bitch Magazine/Bitch Media:

We went with the name Bitch Beer because we want to disprove the old adage that women aren’t really beer drinkers. We’re evoking a name often given to sugary, low-alcohol content beer substitutes like Smirnoff Ice or Mike’s Hard Lemonade to prove that, from a stout to an IPA, these so-called bitches can drink any damn beer they please. You heard us, every beer is a Bitch Beer.

Wallace starts with a comparison of two beer ads seen at a local roller derby event… [full article]

About these ads

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An update on the petition for Cibu to stop using Orientalist names for their products from (the one and only) Bitch Media:

Image via Bitch Magazine.

Image via Bitch Magazine.

Wash that Racism Out of Your Hair! After Protest, Cibu Brand Promises to Nix Racist Hair Product Marketing.

Using racial stereotypes for laughs in marketing is nothing new. Even these days, many people don’t seem to notice the casual racism of some marketing campaigns—especially when their culture isn’t the one being used as a punchline.

Case in point: Cibu International’s line of hair products with names like “Miso Knotty Detangler” and “Geishalicious Shampoo.” Many of Cibu’s product names lump together food and martial arts references from different Asian cultures. But the worst are those that play on creepy, fetishizing stereotypes about Asian women, such as “Miso Knotty Detangler” and “Geishalicious Shampoo.” In one image originally posted on Cibu’s Facebook page, a naked Asian woman is pictured on her knees, hands behind her back, eyes downcast with the words “Seduced by Geishalicious” written underneath.

Read more on Bitch.

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Image via EthnoConnect. Quote: Helen Kim, “Asianized Asians”

Image via Are Women Human, via EthnoConnect. Quote: Helen Kim, “Asianized Asians.”

Last month, the excellent blog Are Women Human? called out the beauty company Cibu International over their “Asian-inspired” line of products–not the typical “cherry blossom perfume” and “seaweed face mask” but products with names like

“Miso Knotty Detangler,” “Geishalicious Shampoo,” “Take Out Clarifying Shampoo,” “Shang High Mousse,” “Spring Roll Hydrating Cleanser,” “Ancient Veil Oil Mist,” “Hi-Ya! Keratin Reconstructive Conditioner,” “Washabi 3-in-1 Conditioning Shampoo,” and “Dry Kwon Do Dry Shampoo”– are based on the cultural misappropriation and reduction of Asian culture to a handful of puns, food references, and simplistic and Orientalist stereotypes. (from the petition)

"Miso Knotty Detangler." Via Cibu International.

“Miso Knotty Detangler.” Via Cibu International.

(more…)

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Would you ever wish someone a “lovely Halloween”? I kept seeing this phrase pop up in Halloween goods this year along with the more standard “Happy Halloween.” I think “lovely Halloween” may go the way of “heartful” (ハートフル), which is wasei Eigo (Japanese-created “English”) used to mean heart-warming, warm-hearted, or caring.*

(more…)

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What have we learned about Halloween in Japan this year?

Kanazawa Forus

Although Halloween seems to be mainly marketed through food in the broader consumer world, Halloween decorations in retailers and for home use seem to be growing in popularity and availability.

(more…)

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So far, all my Halloween stuff has been food this year. I’m planning a non-food post exclusive to The Lobster Dance soon, and I’d like to add your photos to it! If you have any interesting Halloween-in-Japan photos, particularly pictures of consumer goods and decorations, please comment or contact me at odorunara[at]gmail[dot]com.
On to the post:

I distinctly remember saying last year that I wished that Mister Donut would get a pumpkin-flavored doughnut, and this year, my wish came true!

Read the full post here.

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Last year, Kit Kat introduced special pumpkin cheesecake flavor for Halloween. Although I liked it quite a bit, I was a little confused as to why the package described pumpkin cheesecake as a “traditional Halloween food.” This year, Kit Kat opted for a new limited-time Halloween flavor, Pumpkin Pudding (パンプキンプリン).

Let’s compare:

2011:

2012:

Read the rest of the post on I’ll Make It Myself!

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Reblogged from I'll Make It Myself!:

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Starbucks Crunchy Caramel Latte and Pumpkin Muffin

One thing I love about living in Japan is trying the seasonal sweets and drinks in cafes, conbini, and grocery stores. "Seasonal food" is partially the function of the availability of the harvest, such as a café's changing the menu from summer blueberry cake to fall fig tarts for desserts; however, part of "seasonal food" is more related to cultural perceptions of seasons and their associated foods: Pepsi's Salty Watermelon soda and Pocky's and other company's…

Read more… 598 more words

I'll be covering food-related Halloween posts over on I'll Make It Myself! this season and reblogging here. Enjoy!

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Halloween seems to be the new imported-holiday darling of the ’10s. As I wrote last year, businesses’ creating and selling Halloween-themed goods and services has exploded in the last 5 years, and yet, this isn’t the Halloween I celebrated as a child.

The most popular image from my coverage of Halloween 2011.

A comparison to Japanese Christmas may be helpful in understanding how imported holidays function. (more…)

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Reblogged from I'll Make It Myself!:

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A friend linked a really interesting article from the Washington Post: Emily Matchar's "The new domesticity: Fun, empowering or a step back for American women?" (26 Nov. 2011). I know this article is nearly a year old, but it demands contexualization. In this piece, Matchar discusses American women's new-found passion for cooking, crafting, and DIY projects and her concerns about the relationship between feminism and "domesticity." To elaborate, she writes,

Read more… 2,436 more words

Check out my new post on I'll Make It Myself about gendering the "new domesticity," DIY food, and second- and third-wave feminisms.

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