Aaand we’re a day or two late. ぎりぎりセーフ。。。じゃない。
I collected a lot of articles on geeks and gender this summer and wanted to share them here on the blog. Japan Gender Reader will be back soon!
Posted in Advertisements, Consumer Culture, Culture, Gender, Media, Visual Culture, tagged Anything That Loves, Bechdel Test, comics, culture, dystopia, fiction, geeky, Gender, gender swap, gender-flip, Mako Mori Test, media, Midwestern, nerdy, non-binary, sexuality, strong female characters, women on 2013/09/02 | 2 Comments »
Posted in Advertisements, Consumer Culture, Gender, Language, Visual Culture, tagged B*tch Media, beauty products, Bitch Media, Cibu International, Orientalism, petition, racism, sexism on 2013/02/13 | Leave a Comment »
An update on the petition for Cibu to stop using Orientalist names for their products from (the one and only) Bitch Media:
Wash that Racism Out of Your Hair! After Protest, Cibu Brand Promises to Nix Racist Hair Product Marketing.
Using racial stereotypes for laughs in marketing is nothing new. Even these days, many people don’t seem to notice the casual racism of some marketing campaigns—especially when their culture isn’t the one being used as a punchline.
Case in point: Cibu International’s line of hair products with names like “Miso Knotty Detangler” and “Geishalicious Shampoo.” Many of Cibu’s product names lump together food and martial arts references from different Asian cultures. But the worst are those that play on creepy, fetishizing stereotypes about Asian women, such as “Miso Knotty Detangler” and “Geishalicious Shampoo.” In one image originally posted on Cibu’s Facebook page, a naked Asian woman is pictured on her knees, hands behind her back, eyes downcast with the words “Seduced by Geishalicious” written underneath.
Posted in Consumer Culture, Culture, Gender, Language, Media, Visual Culture, tagged Asian-inspired, beauty products, Cibu International, Miso Knotty, Orientalism, petition, racism on 2013/01/29 | 8 Comments »
Last month, the excellent blog Are Women Human? called out the beauty company Cibu International over their “Asian-inspired” line of products–not the typical “cherry blossom perfume” and “seaweed face mask” but products with names like
“Miso Knotty Detangler,” “Geishalicious Shampoo,” “Take Out Clarifying Shampoo,” “Shang High Mousse,” “Spring Roll Hydrating Cleanser,” “Ancient Veil Oil Mist,” “Hi-Ya! Keratin Reconstructive Conditioner,” “Washabi 3-in-1 Conditioning Shampoo,” and “Dry Kwon Do Dry Shampoo”– are based on the cultural misappropriation and reduction of Asian culture to a handful of puns, food references, and simplistic and Orientalist stereotypes. (from the petition)
Would you ever wish someone a “lovely Halloween”? I kept seeing this phrase pop up in Halloween goods this year along with the more standard “Happy Halloween.” I think “lovely Halloween” may go the way of “heartful” (ハートフル), which is wasei Eigo (Japanese-created “English”) used to mean heart-warming, warm-hearted, or caring.*
So far, all my Halloween stuff has been food this year. I’m planning a non-food post exclusive to The Lobster Dance soon, and I’d like to add your photos to it! If you have any interesting Halloween-in-Japan photos, particularly pictures of consumer goods and decorations, please comment or contact me at odorunara[at]gmail[dot]com.
On to the post:
I distinctly remember saying last year that I wished that Mister Donut would get a pumpkin-flavored doughnut, and this year, my wish came true!
Last year, Kit Kat introduced special pumpkin cheesecake flavor for Halloween. Although I liked it quite a bit, I was a little confused as to why the package described pumpkin cheesecake as a “traditional Halloween food.” This year, Kit Kat opted for a new limited-time Halloween flavor, Pumpkin Pudding (パンプキンプリン).
Starbucks Crunchy Caramel Latte and Pumpkin Muffin
One thing I love about living in Japan is trying the seasonal sweets and drinks in cafes, conbini, and grocery stores. "Seasonal food" is partially the function of the availability of the harvest, such as a café's changing the menu from summer blueberry cake to fall fig tarts for desserts; however, part of "seasonal food" is more related to cultural perceptions of seasons and their associated foods: Pepsi's Salty Watermelon soda and Pocky's and other company's…