Reblogged from I’ll Make It Myself: I Did Not Order My Beer with a Side of Sexism“
While I’ve regrettably come to expect national-brand beers to perpetuate the stereotype of beer as a man’s drink and insult women in the process, what about craft beers? Caroline Wallace of Bitch Beer recently discussed this in her article “How to alienate female beer drinkers in one easy step.”
We went with the name Bitch Beer because we want to disprove the old adage that women aren’t really beer drinkers. We’re evoking a name often given to sugary, low-alcohol content beer substitutes like Smirnoff Ice or Mike’s Hard Lemonade to prove that, from a stout to an IPA, these so-called bitches can drink any damn beer they please. You heard us, every beer is a Bitch Beer.
Wallace starts with a comparison of two beer ads seen at a local roller derby event… [full article]