Part 6: Grocery Stores
Grocery stores in Japan have set up Halloween displays, too.
I think this is a result of manufacturers driving the Halloween market: they make Halloween goods and promotional banners, as we see in this display of Halloween candies and snack foods at Marue, so the grocery stores create displays to house said goods.
Here we have another instance of an explanation of what Halloween is.
Here we have a sign for Wakayama persimmons in a spooky font with a jack-o-lantern. Apita doesn’t sell orange pumpkins, but I thought the visual of the orange persimmons and orange pumpkin was nice.
Haagen Daaz has a pumpkin pudding fall flavor. None of the other flavors on the sign (strawberry, vanilla, matcha) are Halloween-related.
Slices of kabocha roll cake and kabocha choux creme.
Kabocha pudding and Mont Blancs with Halloween packaging.
Halloween roll cakes in chocolate, chestnut, and milk.
Though anything can become Halloween-themed with the right packaging, like chocolate or matcha, especially given their colors, the favorite still seems to be kabocha. Ironically, kabocha’s thick flesh and tough skin make it terrible for carving as jack-o-lanterns, though they aren’t terrible for cutting up for meals and also lack the orange pumpkin’s strange smell when raw. Plus, the skin is edible when cooked. I guess calling all of these goods kabocha-flavored is easier for Japanese people to understand–using the name of a native squash instead of a katakanaized word for a squash most people have never eaten or possibly never seen in person. They aren’t the same thing, but I guess the flavor is close enough and that it’s better to eat local.
I should also note that this weekend marked the start of the Christmas displays at Lupicia and in the home decor sections of a number of stores.
Stay tuned for more Halloween in Japan!
More “Documenting Halloween in Japan”